Social analysis from fashion’s point of view, of people between 15 and 50 years old leaving in Barcelona.
The concept of this project is based on the study and photographic records of A. Versius and E. Vyttenbroek under the name Exactitudes (exact + attitude), carried out in Rotterdam - Holland - from the 90s until nowadays.
The work raises the similitude between people of the same group or social tribe, being among them isolated individuals, but with an aesthetic uniformity.
After more than 20 years since the realization of this project, the sensation of stylistic cloning has increased exponentially. This is due to the mass production of fast fashion and the industry's demand to be "on trend", whilst simultaneously demonstrating individuality.
PROJECT_ IDEM - Bachelor Degree Final Project
ROLES_ Creative Director - Original Idea, Research, Design, Pattern Making, Pattern Design, Photography.
MODELS_ Alex, Noa, Oriol, Adri, Anna, Yun,